ARLINGTON, Texas — October 1, 2024 – Bowling is again within the 98th Macy’s Thanksgiving Day Parade® in New York Metropolis, and Go Bowling has a brand new float premiering at this yr’s Parade.
Go Bowling is the one-stop website the place individuals of all ages can discover bowling enjoyable. The buyer-facing model of the Worldwide Bowling Campus (IBC) — the place the Bowling Proprietors’ Affiliation of America (BPAA), United States Bowling Congress (USBC) and Strike Ten Leisure (STE) are headquartered — has been an official accomplice of the long-lasting vacation celebration since 2018.
This yr, Go Bowling will unveil Strikes Once more, a model new, state-of-the-art float that showcases the game’s enthusiasm and power. The centerpiece of this spectacular float is a larger-than-life, animatronic bowler demonstrating her expertise on the lane, with bowling parts and vibrant visuals surrounding her.
“Due to Macy’s design experience, the float brings collectively the enjoyable of bowling and the spirit of the vacation season in a novel means,” stated John Harbuck, President of STE. “These watching the Parade will likely be amazed by the float because it makes its means by way of the streets of New York Metropolis and reminds individuals through the vacation season that bowling is a enjoyable, family-friendly exercise to take pleasure in wherever they stay.”
As Go Bowling continues to advertise the game and interact followers, this new float is about to grow to be an exquisite addition to the Macy’s Thanksgiving Day Parade line up, inspiring future generations of bowlers and including to this beloved annual occasion.
“We’re completely thrilled to workforce up with Go Bowling once more as we roll out an all-new thrilling, action-packed float to this yr’s Parade,” stated Jordan Dabby, producer of Macy’s Thanksgiving Day Parade.” Tens of millions of stay spectators and viewers throughout the nation are in for a spectacular deal with as this high-energy float strikes its means by way of the guts of Manhattan this Thanksgiving!”
“Past the visibility in New York and nationally on the printed, the partnership additionally presents bowling a platform to activate on the grassroots stage by driving visitors into our member facilities and interesting our followers and clients on social media. We’re excited to assist the parade partnership with a complete digital advertising asset package deal for activation at greater than 3,400-member bowling facilities,” added Harbuck.
Each GoBowling.com heart can obtain the official 98th Macy’s Thanksgiving Day Parade poster totally free to show and digital belongings to advertise the Parade and a Macy’s Purchasing Spree Sweepstakes that awards one fortunate bowler with a $1,000 vacation procuring spree at Macy’s. Go Bowling may also run contests all through November throughout its social media platforms, awarding followers limited-edition Macy’s Thanksgiving Day Parade bowling balls and pins.
The 98th Macy’s Thanksgiving Day Parade will air Thursday, Nov. 28 within the U.S. on NBC and stream on Peacock. Verify native listings for particulars. For extra data, go to macys.com/parade. To observe and take part within the pleasure, try @macys on numerous social platforms and observe #MacysParade.
To affix in Go Bowling’s Thanksgiving enjoyable, go to GoBowling.com and observe on Fb, Instagram, X and TikTok to observe and take part within the pleasure.
About Macy’s Thanksgiving Day Parade
The Macy’s Thanksgiving Day Parade is a nationwide icon that has grown right into a world-famous vacation occasion. Since 1924, the Macy’s Thanksgiving Day Parade has marked the official begin of the vacation season. Rising in measurement and scale, the Parade options Macy’s signature large character balloons, fabulous floats, unimaginable marching bands, celebrities, clowns, dance and efficiency teams, and the one and solely Santa Claus, spreading vacation cheer. For extra data on the Macy’s Parade, please go to www.macys.com/parade.
About GoBowling.com
GoBowling.com is the vacation spot for bowling followers and fanatics searching for information and details about one among America’s favourite pastimes and the nation’s primary participatory sport. With greater than 67 million individuals taking to the lanes yearly, GoBowling.com is a one-stop location the place individuals of all ages can go to fulfill their love of bowling. Shoppers flip to GoBowling.com each day to search out bowling enjoyable – discovering new bowling facilities, ideas and methods to make use of on the lanes, entertaining bowling information and nice offers at greater than 2,000+ family-friendly bowling facilities throughout the nation.
About Worldwide Bowling Campus
The Worldwide Bowling Campus (IBC) is the headquarters for the bowling business and immediately serves the greater than 67 million bowlers in the US. The IBC homes the assets of the US Bowling Congress, the governing physique and membership group for the game; the Bowling Proprietors’ Affiliation of America, representing the enterprise pursuits of bowling facilities; IBC Youth Growth; Strike Ten Leisure, the advertising arm for the business; the Worldwide Bowling Museum and Corridor of Fame; the Worldwide Bowling Professional Store and Instructors Affiliation; the Worldwide Bowling Media Affiliation; the Bowling Information Community; the Billiard and Bowling Institute of America; Bowlers Journal Worldwide and Bowling Middle Administration, the business’s premier magazines; and the Worldwide Coaching and Analysis Middle.