- The Six Nations unveiled their new ‘supercharged’ emblem over the weekend
- Followers had been removed from impressed with loads of criticism on social media
- Many commented that it bore similarities to the Mars chocolate bar emblem
Mars have issued a response to the brand new Six Nations branding after unimpressed followers claimed it appeared just like the chocolate bar’s emblem.
The Six Nations has introduced what it calls a ‘reimagined and recharged model identification’, swapping the rugby ball formed like a quantity six within the colors of all six competing nations, with some textual content worded ‘M6N’ in entrance of a crimson rugby ball.
The rebranded is to ‘signpost rugby to a youthful viewers’, organisers mentioned.
Nevertheless, it was met with widespread criticism and mock on social media with rugby followers slamming the standard of the graphic design and evaluating it to a Mars bar and Looney Tunes.
And Mars have now responded in a light-hearted method to the revealing.
A spokesperson mentioned: ‘It isn’t day-after-day that you simply get up to seek out out you are the ‘unofficial sponsor’ of the boys’s Six Nations.
Mars have issued a response to the brand new Six Nations emblem after it was in comparison with theirs
Followers couldn’t assist however discover the similarities between the 2 logos after the revealing
‘Deep down we all know that we’re not formally within the scrum collectively, however we won’t assist however assume it is a match made in heaven.
‘Whereas the emblem is producing loads of debate on-line, the Mars group are fairly keen on the brand new look!’
A press launch for the match mentioned: ‘connecting its wealthy heritage with the trendy sport, and articulated via a particular and daring new model, it’s designed to resonate with everybody from new and current followers to the gamers and unions competing on this iconic Championship.’
It mentioned the ‘daring visible designs’ displays ‘how followers really feel concerning the sport’ and the ‘distinctive orange’ color signifies ‘the optimism followers really feel after they come collectively on the finish of winter to expertise the Six Nations collectively’.
Explaining why the emblem has modified, the organisers mentioned: ‘Wealthy in heritage and returning greater and higher every year, the Guinness Males’s Six Nations celebrates its twenty fifth anniversary in 2025, however its roots attain again to 1883, when the Residence Nations competitors was first based.
‘It’s the heritage of the Championship that separates it from different types of leisure vying for the eye of followers, however a brand new model identification affords the chance to raised interact new followers, while thrilling current ones. The affect could be to shut the generational hole inside followers, signposting rugby to a youthful and extra various viewers.’
It’s the first main rebrand for the Six Nations emblem since 2003, when sponsorship modified from Lloyds TSB to Royal Financial institution of Scotland.