RICHMOND, Va.–(BUSINESS WIRE)–Bowlero Company (NYSE: BOWL), one of many world’s main operators of location-based leisure, introduced immediately it is going to be rebranding to Fortunate Strike Leisure, efficient December 12, 2024. This modification displays the corporate’s evolution and dedication to providing a broader vary of leisure experiences, increasing past conventional bowling and positioning Fortunate Strike Leisure as a premier leisure vacation spot. As part of this rebrand, Bowlero Company will even change its authorized identify to Fortunate Strike Leisure Company and its inventory ticker image from NYSE: BOWL to NYSE: LUCK, additional emphasizing the model’s evolution.
“The rebrand to Fortunate Strike Leisure represents greater than a reputation change; it’s a dedication to creating dynamic, all-encompassing leisure experiences for a variety of friends,” stated Thomas Shannon, Founder, Chairman, and CEO of Bowlero Corp. “As Bowlero Corp. continues to develop into new leisure verticals, we acknowledge the necessity for a model that displays the complete scope of our choices. This positions the corporate to embrace a extra numerous vary of experiences and firmly establishes our future, furthering our management within the leisure panorama.”
Following a complete rebranding initiative led by Kingsland, a New York based mostly branding company, the corporate has crafted a brand new and elevated model identification that’s each approachable and timeless, but undeniably upscale. Visitors can look ahead to vibrant settings and enhanced meals and beverage choices, all inside an immersive surroundings.
Key milestones within the rebrand embody the transformation of over 75 Bowlero facilities into Fortunate Strike areas inside the subsequent two years, starting with areas in high-profile markets corresponding to Bowlero Chelsea Piers in Manhattan and Bowlero Tysons Nook within the DC space. This rollout shall be highlighted by the debut of flagship areas, together with Fortunate Strike Beverly Hills in December 2024. The Beverly Hills venue will showcase upscale interiors, and premium leisure choices, together with unique foods and drinks menus designed to cater to households, informal guests, and nightlife fanatics.
Shifting past bowling, this rebranding positions Fortunate Strike Leisure as a flexible leisure platform, additional emphasised by latest acquisitions of water parks and household leisure middle (FEC) areas, together with Raging Waves, Large Kahunas, and Boomers Parks. These additions broaden Fortunate Strike Leisure’s portfolio, permitting the model to supply quite a lot of experiences throughout numerous venues.
In 1997, Thomas Shannon bought the unique Bowlmor Lanes and revolutionized the trade. His imaginative and prescient for upscale bowling and occasions turned Bowlmor right into a Manhattan nightlife hotspot and catapulted it onto the nationwide stage, leading to new areas nationwide. At this time, the corporate has developed into a worldwide media and leisure chief and the biggest proprietor and operator of bowling facilities worldwide. With a staff of over 12,000 folks, greater than 13,000 bowling lanes, and new leisure properties that reach into the sports activities and media area with their PBA (Skilled Bowlers Affiliation) property, the corporate reaches over 40 million friends yearly. Now, as Fortunate Strike Leisure, the corporate embarks on a brand new period of progress, reemphasizing the dedication to delivering memorable, high-quality experiences that convey folks collectively. This rebrand alerts an thrilling transformation, strengthening its function as a premier vacation spot for leisure past bowling.
In closing, Thomas Shannon said, “From the start, our aim was to create areas the place folks might have fun life and have unforgettable experiences. Fortunate Strike Leisure is the fruits of that imaginative and prescient, evolving from a single venue in Manhattan to a number one leisure model with a very expansive providing.”
About Fortunate Strike Leisure
Fortunate Strike Leisure is among the world’s premier location-based leisure platforms. With over 360 areas throughout North America, Fortunate Strike Leisure offers experiential choices in bowling, amusements, water parks, and household leisure facilities. The corporate additionally owns the Skilled Bowlers Affiliation, the most important league of bowling and a rising media property that boasts tens of millions of followers across the globe. For extra info on Fortunate Strike Leisure, please go to LuckyStrikeEnt.com.
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