Scott O’Neil was formally named the brand new CEO of LIV Golf on Wednesday, marking a brand new chapter for the Saudi-backed league and ending Greg Norman’s three-year run on the helm.
Norman will stay with LIV in an unnamed capability, the group stated. He stated he’s “excited to go the baton of day-to-day administration and proceed to assist do what I can to develop LIV Golf.”
O’Neil arrives at LIV after serving as CEO of Merlin Entertainments and Harris Blitzer Sports activities & Leisure, which included him overseeing sports activities properties such because the Philadelphia 76ers and New York Knicks.
“What LIV Golf has achieved in simply three years is exceptional – the sport has been infused with a long-overdue bolt of power and innovation with the crew mannequin, participant have elevated freedom and rights, followers are getting the entry they’ve at all times wished, and the sport has been delivered to new markets which have been determined for elite golf for many years,” O’Neil stated in an announcement.
“There has by no means been a greater time to unlock actual monetary funding, carry crew golf and innovation to the forefront, drastically decrease the fan age demographic, and put fan expertise and enjoyable on the heart of every thing we do. LIV Golf represents the way forward for the game and can guarantee the way forward for the golf ecosystem for years to come back.”
O’Neil’s addition comes at an important time for LIV, because the Saudi Public Funding Fund continues to barter with the PGA Tour to finalize an settlement that was first reached in June 2023.
Headlined by Bryson DeChambeau and Jon Rahm, LIV’s fourth season begins subsequent month in Saudi Arabia.