Kevin Cunningham
Courtesy of Reebok
Reebok is getting again into the golf recreation, and so they’ve tapped the participant who’s arguably the face of recent golf to be the face of their new golf merchandise: Bryson DeChambeau.
On Friday, Reebok introduced that it had signed DeChambeau and his LIV Golf group, Crushers GC, to a long-term partnership to advertise the model’s new golf attire and footwear.
One of many first new Reebok Golf merchandise shall be a golf shoe referred to as the Nano Golf. The brand new shoe is scheduled to launch in March of 2025, and DeChambeau is predicted to tease the discharge of the Nano Golf through the LIV-PGA Tour “Showdown” match on December seventeenth at Shadow Creek.
To announce the partnership, Reebok launched a video on social media that exhibits DeChambeau from the facet driving golf balls by a wall of white cardboard standing in entrance of him. After a number of drives, the digital camera switches to behind Bryson, and divulges the design of the Reebok emblem smashed by the cardboard.
DeChambeau, who captured his second U.S. Open title this yr with a rousing victory at Pinehurst No. 2, and his Crushers GC group are anticipated to be absolutely outfitted with Reebok attire and footwear when the 2025 LIV season kicks off.
In a press launch concerning the announcement, DeChambeau wrote concerning the new partnership.
“I’m proud to companion with Reebok to usher within the model’s return to golf. When searching for a companion for Crushers GC, we needed to discover a model that aligns with our imaginative and prescient for golf’s future and has the power to extend visibility of the sport around the globe, and Reebok was the right match,” DeChambeau mentioned. “With an excellent legacy in disrupting sport tradition, I’m excited to see what we will do collectively to push the game of golf to new heights.”
The 2025 LIV Golf season begins in early February in Saudi Arabia.
Kevin Cunningham
Golf.com Editor
As managing producer for GOLF.com, Cunningham edits, writes and publishes tales on GOLF.com, and manages the model’s e-newsletters, which attain greater than 1.4 million subscribers every month. A former two-time intern, he additionally helps maintain GOLF.com buzzing outdoors the news-breaking tales and repair content material offered by our reporters and writers, and works with the tech group within the improvement of latest merchandise and modern methods to ship an interesting website to our viewers.