Rapper Snoop Dogg is getting into a brand new part of his storied profession, including “Olympic correspondent” to his resume.
In January, NBC introduced that Snoop Dogg could be aiding with their protection of the 2024 Paris Olympics. The selection follows Snoop Dogg’s involvement in Peacock’s protection of the 2020 Olympic Video games, the place he and Kevin Hart offered spirited commentary on sports activities like Equestrian Dressage. (“This horse is off the chain!” he exclaimed.)
Whereas Snoop Dogg stayed behind the information desk for his 2020 commentary, this summer time’s video games will see the hip-hop icon on the bottom in Paris. Snoop Dogg detailed what that will seem like on the Tv Critics Affiliation (TCA) winter press tour, the place he wore a purple, white, and blue tracksuit emblazoned with the NBC emblem and his identify.
“It may be me really within the subject, at occasions, shifting by way of town, doing the issues that Snoop Dogg does,” Snoop Dogg stated. “We’re planning on shaking it up in many various methods, bringing my taste and on the identical time having enjoyable.”
At one level, he even promised to “get underwater” to study from the swimmers, to which swimming analyst Rowdy Gaines replied, “In case you did what you probably did with Equestrian within the swimming pool, it could be a slam dunk.”
Snoop Dogg even volunteered himself as an aide ought to any Olympian need assistance. “I have been engaged on myself, so in case they want a hand or a foot or an arm, I am obtainable.”
Snoop Dogg’s higher involvement within the 2024 Olympics is only one instance of how NBC plans to tailor its protection of the Paris video games. Government Producer and President of Olympics Manufacturing Molly Solomon advised the TCA about how NBC is “throwing out the playbook” this 12 months and making an attempt one thing utterly completely different.
NBC might be stay all day, with finals for widespread sports activities like swimming, gymnastics, and observe and subject airing stay within the afternoons. Solomon famous that this was a “marked shift” from the 2012 London Olympics, which befell in the identical time zone as Paris, and the place NBC held finals till prime time. Prime time will nonetheless be a “curated presentation,” beginning with gold medals at 8 p.m. ET and diving into the tales behind the perfect performances and largest surprises of every day.
As for Peacock, Solomon known as the streaming service “the best single Olympics vacation spot in U.S. media historical past,” including that “each second, each medal, each community and cable simulcast might be proven on Peacock,” together with authentic Peacock programming.
Solomon additionally hinted that NBC could be “bringing loads of influencers” into the fold. Then, after all, there’s Snoop Dogg, whose title Solomon could not fairly pin down. “Prime-time correspondent? Prime-time reporter?” she requested.
“Simply name me ‘OG,'” he replied.
Copy that.