Swimming World, the go-to supply and longest-running publication on aquatic sports activities, right this moment publicizes its revamped digital platform for subscribers. The brand new platform options an array of superior interactive options that make it simpler than ever for readers to interact with Swimming World’s content material, starting from audio and video capabilities, the power to share content material to social channels and electronic mail, and rather more — inviting readers to have extra management with how they devour aquatic sporting information, commentary, columns, and every day tales.
“We took over Swimming World with the intention of enhancing the consumer expertise, producing extra neighborhood, and placing our readers in cost,” stated Jack Hallahan, Co-Proprietor and Writer of Swimming World and H2Media. “We’re aiming to raise the supply of our content material to turn out to be essentially the most dependable publication within the sport, from reliable on-the-ground journalism to our professional commentary. Providing content material formatted to resonate with up to date audiences. We’re giving them the power to decide on how they devour and interact with our content material, evolving our platform to make the most of the very best obtainable instruments obtainable within the fashionable digital period. Whereas that is simply the tip of the iceberg of what we’ve got deliberate, these new options showcase our dedication to creating a extra seamless, environment friendly, and fulfilling expertise for our devoted subscribers.”
Swimming World’s new audio, video, and sharing options can be found to all paid subscribers to the outlet’s digital publication. Along with these interactive options, Swimming World will probably be collaborating with main entities in new media by often reporting and recommending upcoming episodes from a number of the prime podcasts in aquatic sports activities together with swimming, water polo, diving, and extra. Swimming World has additionally expanded its group with three new hires with social media, advertising, and gross sales backgrounds to assist assist these digital initiatives, which features a reimagining of the corporate’s social media method. Within the coming months, the publication plans to introduce extra instruments to its digital expertise and audio/video capabilities that may additional arm subscribers with the power to navigate Swimming World consumption in the direction of their preferences.
Press launch from Swimming World