If you happen to had been an artist and golf was your canvas, what would you paint? Would you retain issues plain and white or would you add your personal splash of shade?
Golf and, by extension, golf footwear, has largely pressured golfers right into a shoe-shaped field of expressionless monotony. There’s sufficient boring footwear on the market for all of us.
What in case your footwear may very well be an extension of your character and love for the sport moderately than merely the means that can assist you plod across the golf course?
For many years, golf has been boring. Expressionless. Mundane. Eastside Golf is hoping to alter that (and invite extra golfers into the fold) with their newest collaboration with NIKE.
Entitled “Everybody’s Recreation”, the two-shoe assortment performs on the clean canvas theme. The all-white sneakers include six completely different NIKE swooshes so you can also make the sneakers your personal.
If you happen to had been an artist and these sneakers had been your canvas, how would you make them your personal?
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“I believe there’s been campaigns earlier than within the golf trade which have used these phrases, whether or not it was “get golf prepared” or “make golf your factor”, and it’s actually extra of our perspective was like, “you personal this!”” mentioned Earl Cooper, Co-founder of Eastside Golf.
“Who’re we to outline what a golfer is, and who’re we to say, ‘Oh, it’s a must to have a handicap to be a golfer’? You might be somebody that simply enjoys, you understand, mini golf, or Topgolf, or watching YouTube movies, or no matter it might be. It’s like, actually simply wished to really feel such as you personal a bit of this sport, and that bled into the way in which the sneakers had been designed.”
Eastside isn’t simply promoting sneakers. They’re promoting the concept irrespective of who you might be, what you seem like or what your means is, you possibly can personal a bit of this sport.
“I believe that is actually giving folks a possibility to inform their story, no matter which may be. So I’m extra enthusiastic about listening to how folks put on, seeing how folks type it,” Cooper continued.
“Some folks might put on one of many swooshes and never the opposite swoosh. Or put on, you understand, two swooshes, however completely different colours, proper? Like it might get loopy. There’s so many alternative interchangeable methods and kinds and level of views.”
The canvas on which golfers can affix their character is the NIKE Air Max 1 G and NIKE Zoom Victory Tour 3. Traditionally, Eastside’s collabs have taken place on Jordan Model sneakers, not NIKE silhouettes.
This step in Eastside’s budding partnership with the Swoosh additional signifies the expansion of the model, and the efficiency of the mission.
“We take a look at ourselves as leaders on this house, but additionally acknowledge the duty that we’ve and never simply be a cliche, however actually have true influence, true change, but additionally, you understand, actually simply be a legit model with nice items and nice merchandise,” mentioned Cooper.
“I believe greater than something, if somebody seems to be at that shoe and says, ‘You understand what, I really feel like this sport is for me, and that I personal a bit of this sport’, that’s success.”
The put up These Footwear Have a Story to Inform appeared first on MyGolfSpy.