Indian Olympic Broadcasting Income To Skyrocket To ₹1,527 Crore After Cricket’s Entry

A wave of pleasure is sweeping by way of the sports activities broadcasting panorama in India, all because of the nation’s deep love for cricket. Trade insiders are buzzing with the likelihood that cricket’s entry into the Olympic lineup may dramatically increase the worth of Olympic broadcast rights in India.

In the meanwhile, the rights for the Paris 2024 Olympics are estimated to fetch round £15.6 million (roughly ₹159 crore). However with cricket making its much-anticipated comeback on the Olympics, specialists consider the worth may skyrocket to a staggering £150 million (roughly ₹1,527 crore), in response to The Guardian.

This surge in worth is instantly tied to cricket’s unparalleled reputation in India. The game is ready to make its Olympic return after a protracted hiatus since 1900, when England and France performed a solitary match. This time, followers are eagerly awaiting the introduction of the fast-paced T20 format for each women and men.

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The Worldwide Cricket Council (ICC), led by Chairman Greg Barclay, is effervescent with enthusiasm in regards to the prospect of cricket becoming a member of the ranks of Olympic sports activities. Whereas the nod for cricket’s inclusion within the 2028 Summer time Olympics in Los Angeles is a big milestone, the ultimate choice continues to be pending. Nonetheless, cricket aficionados are already wanting ahead to the longer term, anticipating the game to grow to be a staple on the Brisbane Video games in 2032.

The push for cricket’s inclusion got here from the organizers of the 2028 Los Angeles Olympics. Cricket finds itself in esteemed firm, alongside different sports activities like baseball/softball, flag soccer, lacrosse, and squash, vying for a spot within the Olympic lineup.

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